How we use Driveway for our Product Update: Move your Tooltip, Export to Video and SOC 2 Compliant

Here's everyting new with Driveway! Updates on tool-tip, export to video and SOC 2 compliance. plus get an inside look on how we used Driveway to release a product update!

Chrissy DiBrigida

How to Use Driveway for a Product Update 🤯

When you are releasing a product update for a tool that supports product updates, it's bound to get a little meta.

Nonetheless, we decided to run with it and show you how we use Driveway to release a product update on our own tool.

If you're a product marketer, bookmark this post and use it as the ultimate guide for SaaS product updates. Anyway, let's get back on track and talk about Driveway's feature updates, feature releases and status updates.

Feature Update 🤩

Feature updates are super important because its an update your users probably asked for. It's common for users to experience friction with certain features of your product, if you're open to feedback, those features can be fixed before users churn.

Your feature update should address problems that users were experiencing and expand on how you solved it. Use words like "we listened to your feedback" or "improved a core feature", so users know you are take their advice seriously and continue to improve your product for them.

Check out below how we announce our feature update based on the tips above:

Moveable Tooltip

The Driveway team is excited to announce an improvement on our tooltips. Users can now edit the size, position and text of our tooltips!

Previously, tool tips were auto positioned. This caused instances where the tooltip overshadowed important text.

Now you can edit tooltips to be custom positioned and spaced from your highlighter. Check out our new tooltip customization options here:

New Feature 🥳

For a new feature update make sure to include why you added this new feature, how it will help your users, how your users can get started and a CTA that encourages them to try your new feature.

The goal of a new feature update is to encourage existing users to adopt the new feature. Users may be hesitant at first (not everyone likes product changes) but if you show them why this change is good, then they are bound to adopt instead of ignore your feature.

Check out how we announce our new export to video feature:

Export to Video

Driveway's interactive demos look great embedded on your marketing site, but not all conversions come from google or direct search. Social media is a key channel for converting users!

That's why we created an export to video option for your demos. Crosspost videos on social channels and get even more content out of every demo.

Picture a workflow that works like this:

I (a product marketer) create an interactive demo of my new feature
I copy embed snippet and add to marketing site or changelog (or both)
I copy the link and share in a support or product release emails (or both)
THEN, I export to video and quickly share on LinkedIn, TikTok, Instagram ect. (we all know video gets more impressions on LinkedIn anyway)

Ready to test-drive our new export option yourself? Here's how:

Status Update 🧐

A status update could be anything from a change in onboarding protocol, to a rebranding announcement. The most important thing to remember for a status update is that you need to … well, explain the status of the update. So if you are currently updating your onboarding protocols, give an estimate of when it will be completed and what your users should expect in the meantime.

It's important to keep your users in the loop about changes, especially if it will impact their experience with your product.

Below we have included a status update on our SOC 2 compliance which has been a several month process to complete. Check out how we announce our SOC 2 compliance using the advice above:

SOC 2 🔒

Last but certainly not least, Driveway is now SOC 2 compliant! SOC 2 compliance means that a service organization has undergone a rigorous audit of its security, availability, processing integrity, confidentiality, and privacy controls. Driveway completed our audit with Secureframe!

Here is a brief overview of the five SOC 2 Trust Services Criteria:

Security: The organization has implemented and maintains effective controls to protect its systems and data from unauthorized access, use, disclosure, disruption, modification, or destruction.
Availability: The organization has implemented and maintains effective controls to ensure that its systems and data are available to authorized users when needed.
Processing integrity: The organization has implemented and maintains effective controls to ensure that its systems and data are processed accurately and completely.
Confidentiality: The organization has implemented and maintains effective controls to protect the confidentiality of its systems and data.
Privacy: The organization has implemented and maintains effective controls to protect the privacy of the personal information that it collects, uses, and discloses.

We are excited to continually provide a secure and confidential experience for our Driveway users and teams! To learn more about Driveway's privacy policies click here.

Conclusion ✅

And that's all for Driveway's product update. We hope this Q4 version proves to be a helpful resources when using Driveway for product updates.

If you are not already using Driveway, sign-up today and create/share unlimited demos during your 14 day free trial.