How to Drive Traffic to Feature Releases With SEO

Learn how to optimize your feature relases with the help of SEO and drive more buisness to your website and tool.


Chrissy DiBrigida


Nov 8, 2023

Feature releases are essential to keep customer informed about product updates and value. As a SaaS product marketer you send time so much time curating a feature release, that you want to ensure people are seeing it!

The best way to do this is you spend time creating assets, writing copy and adding finishing touches that optimize your feature releases. An optimized blog feature release goes beyond key words, your content needs to be relevant and engaging. Which is why we are delving into the best ways to drive traffic to your feature releases with the help of SEO.

Why are SEO optimized feature releases important?

SEO optimizing your feature releases helps find potential prospects find your tool organically. This is especially important for PLG companies that rely on self-serve sign-ups. Let's say your product is a screenshot tool like Driveway and you just released a feature that allows your to blur screenshots, you might want to optimize your feature release so it appear for those asking "how do i blur a screenshot". That's why it's most important to think about the problem your new feature is solving.

How to Drive Traffic to feature releases with SEO

No matter what you are writing or publishing to the internet, there are a few SEO tips that remain universal and will help drive traffic to your feature release:

  1. Picking the right keywords. Use tools like Ubersuggest and pick high volume words with a low number of estimated competition. Sprinkle these keyword throughout your article.

  2. Improve readability of your feature release. Google ranks content by how easy your content is to read. So include titles for different sections a use lists or bullet points to keep points concise.

  3. Don't skimp on your meta description. The mea description is an important glimpse into your article that visitors see in search results. If your meta description is also not keyword phrase optimized than your page is less likely to appear even though it might be relevant.

But adding these key elements are only the bones of an SEO optimized blog post. The most important thing is that your content is engaging for others. But that’s just half the story, if you truly want to rank well your content needs to be engaging. Your feature release can be jammed packed with SEO optimizing content, but if users bounce quickly then google will plummet your content. 

Engagement and SEO

The most successful content consistently demonstrates high levels of engagement. As click-through rates, repeat site visits, links, shares, and time on page increase, Google recognizes these signals as indicators of relevance and rewards them with higher rankings. To achieve this level of engagement, it's crucial to create content that not only informs but also actively involves and interests your audience.

Interactive elements offer an effective way to captivate your readers and keep them engaged. Incorporate polls, quizzes, and other interactive features that encourage participation and provide valuable feedback. These elements can seamlessly integrate with your content, allowing you to seamlessly transition from informative text to interactive experiences.

Driveway is a great tool to start building interactive content for your feature releases. Driveway captures your workflow and turns it in a feature demo. Then when customers or prospects hit your page, they are prompted to click through your product which in turn boosts you page on google and shows your content to others that might find it relevant.

Here's what your interactive content will look like with the help of Driveway:

Video content is another powerful tool for enhancing engagement. Studies have shown that viewers retain information significantly better when presented in video format compared to traditional text. Utilize high-quality videos that are relevant to your target audience and align with your overall messaging. Consider incorporating explainer videos, product demonstrations, and customer testimonials to showcase your features in a visually compelling and impactful manner.

By incorporating interactive elements and video content, you can create feature release posts that are not only informative but also engaging and memorable. This approach will not only captivate your audience but also send strong signals to Google that your content is valuable and deserving of a higher search ranking.

Now let's talk about dwell time. Google has not officially recognized dwell time as a ranking factor but experts have proven a strong correlation between dwell time and high search rankings. Dwell time can also be called session duration or time on site.


In the competitive world of SaaS product marketing, creating feature release posts that not only inform but also engage your audience is essential for driving product adoption and achieving higher search rankings. By implementing effective SEO strategies and incorporating engaging elements such as interactive features and video content, you can craft content that resonates with your target audience and signals to Google that your page is relevant and deserving of a higher position in search results.

Remember, SEO and engagement are not mutually exclusive; they work hand in hand to amplify your content's reach and impact. By prioritizing both aspects, you can create feature release posts that not only inform and engage your audience but also propel your SaaS product to new heights of success.

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Help your users navigate to success with sharable step-by-step guides, demos, and walkthroughs.