5 Must-Have Tools for your Product Marketing Tech Stack
Product marketers need to tools to help them automate everyday tasks. Here's 5 must-have tools in your product marketing playbook.
Nov 1, 2023
A day in the life as a product marketer is go go go. Jumping from social channels to website content and everything in between the only way to get everything done is to have trusty tools in your tech stack.
A product marketing tech stack is a collection of software tools that product marketers use to create, manage, and measure their product marketing campaigns. A strong product marketing tech stack can help product marketers to:
Streamline their workflow
Collect and analyze data
Measure the success of their campaigns
Why is a strong product marketing tech stack important?
Product marketing is a complex and demanding discipline. Product marketers need to be able to juggle a variety of tasks, including creating and managing marketing content, developing and executing marketing campaigns, and measuring the results of their efforts. A strong product marketing tech stack can help product marketers to be more efficient and effective in their work.
The importance of choosing the right tools for your product marketing needs
Not all product marketing tech stacks are created equal. It is important to choose the right tools for your specific needs. When choosing product marketing tools, you should consider the following factors:
The size of your team
Your company's industry
Your specific product marketing goals
In this blog post we will discuss the 5 must-have tools in your product marketing tech stack and tips for how to use them!
5 must-have tools in your product marketing tech stack!
The following are five must-have tools in your product marketing tech stack:
Let's dive in!
Canva is a graphic design platform that allows you to create professional-looking visuals without any design experience. It's a great tool for creating marketing materials such as social media posts, infographics, presentations, and more.
As a product marketer, you know eye catching content is key. With Canva you can browse from a variety of pre-made templates to create quick and professional posts. You can also browse from endless graphics to create your own unique design and even save your brand colors for future projects.
Writer is a great content tools for building blog posts, style guides and all all around high quality writing content with the help of AI. Suggestions in Writer hold you accountable for spelling mistakes and grammar errors. Keep writing extends your content with the help of text generated AI. And Writer's blog post builder uses AI to help you write blog posts from scratch.
Google analytics is a truly a must-have tool for tracking website traffic and visitor behavior to understand how people are interacting with your product or feature. Analyze the performance of your marketing campaigns to see what's working and what's not. Identify trends and patterns in your customer data to inform your product marketing strategy.
Some reports we pull from google analytics include:
First user default channel: This report helps us see what channels traffic is coming from along with the engagement rate, engaged sessions, and conversion rates from those channels.
Conversions by page landed on: This helps us track which pages on our website are converting the most new users. This way we can update landing pages or add CTA's that increase conversions.
Performance on search result: if you want to increase traffic with SEO this report is essential. It tells you which queries are receiving the most impressions and clicks on those impressions. Improving on this report helps improve new users finding your product or service organically.
If you are a product marketer for SaaS software then you know the struggles of hard to explain features and product functions.
Driveway's interactive product demos give users a test-drive of your product before they buy. You can also use Driveway demos in blog posts, change-logs, feature releases or send in-support emails. This way customers are given a comprehensive understanding of your product from start to finish and at every product or new feature that happens inbetween.
In fact, we used Driveway demos throughout this blog post to help demo features for other tools. Here is a Driveway demo showing you how to upload custom branding on our own workspace (one of our pro features).
Hubspot is also absolutely essential for every product marketer. Whether you are announcing a product update, new feature, pricing change or special offer - Hubspot helps you keep customers informed. Use Hubspot to:
HubSpot's landing page builder makes it easy to create and publish high-converting landing pages for your products and features. You can use HubSpot to customize your landing pages for different audiences and track their performance.
HubSpot's contact database and email marketing tools allow you to segment your leads and nurture them with targeted content and offers - making HubSpot a great tool to automate your email marketing campaigns and track their performance.
Lastly, HubSpot's reporting and analytics tools allow you to measure the ROI of your product marketing campaigns. This helps track metrics such as website traffic, lead generation, and sales conversion to see what's working and what's not.
if you're a product marketer we hoped this article helped provided insight on helpful tools for your tech stack. If you are looking for ways to integrate interactive tools like Driveway try signing up for free today!